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Customer Discovery

Build Your Customer Discovery Habit

Doing customer discovery is like exercising. You know you should do it, but it's time consuming, difficult to do (well) and hard to make it a habit.

Hi, I'm Matt Foley. For 20+ years I've helped companies of all sizes do their customer discovery more efficiently, effectively and regularly.

In my weekly newsletter I share advice & tools to help you easily build your customer discovery habit. Subscribe and you'll be "fit" in no time!

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Recent Posts

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Paying people to do discovery interviews

Should you be paying people to talk to you?

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Warming up for discovery interviews

Your first 2-3 discovery interviews will be rough. Plan accordingly.

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“But we already knew that?!?”

On the role of “hindsight bias” in discovery research