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Effective date: 1-1-2024 | Last updated: 2-22-2024

About This Privacy Policy

This Privacy Policy provides detailed information on when and why we collect your personal information, how we use it, and how we keep it secure.

Collection of Personal Information

The only personal information we collect is your email address, which we collect if/when you opt to subscribe to our newsletter or when you request access to our resources.

Use of Personal Information

We use your email address to send you our newsletter, which may include information about products, services, and any updates we think may be of interest to you (and is related to the topic of customer discovery). You may unsubscribe from the newsletter at any time by clicking the unsubscribe link at the bottom of any/all emails.

Collection & Use of Non-Personal Information

We also collect non-personal information that enables us to run this website and newsletter, including information about your general location and activities related to opening emails from our site. We use this information to ensure the content we send in newsletters is relevant and valuable (as determined by click/open rates).

Sharing of Personal Information With Third Parties

We do not share, sell, rent or trade your email address with third parties for their promotional purposes and/or without your explicit consent. However, there are third parties we use to provide this website and newsletter that will have access to your email address for the express purpose of collecting/sending our regular emails to you. These third parties are:

  • Ghost - hosts this website and sends the email newsletter(s).
  • Zapier - is used to provide a welcome email and/or periodic "one off" email sequences that are not part of the regular email newsletter.

Storage and Security of Your Information is hosted on secure servers at (the Ghost Foundation), which is a non-profit that provides software and hosting to help people publish their content/writing online. Your email address is stored on Ghost's servers and is only accessed by authorized personnel for the express purpose of running this site. For more information on Ghost's hosting and security protocols, please visit

Removal of Your Personal Information

You are entitled to view, amend, or delete the personal information that we hold. If you wish to have your information deleted, please email us at [INSERT EMAIL] and we will delete it no later than 30 days after your request (likely earlier). Also note that you are always welcome to immediately unsubscribe to our email newsletter by clicking the "Unsubscribe" link that is located at the bottom of every email we send.

Changes to This Privacy Policy

We may update this privacy policy from time to time in order to reflect changes to our practices or for other operational, legal, or regulatory reasons. Any changes will be promptly posted on this page (with the date of the last update noted on the top of this page), and you will be deemed to have accepted the terms of the privacy policy on your first use of the website following the alterations.

Contact Us

If you have any questions about this privacy policy or your personal information, please email us at [INSERT EMAIL].